Our Services
At Medián, we offer our clients more than three decades of professional experience. Our institute provides comprehensive market research services, whether it involves quantitative research (small- and large-scale questionnaire surveys, in-person and telephone interviews, consumer and B2B surveys, ad-hoc and tracking studies, surveys), qualitative studies (in-depth individual interviews, creative and focus groups, brainstorming sessions), or test purchases. In addition, we undertake media analysis, testing of business and political campaigns, surveys of voter preferences, and the compilation of demographic statistics.
We believe that, rather than relying on quick, one-size-fits-all public opinion polls, the services provided by a workshop that offers customized solutions backed by genuine scientific expertise and professional competence truly give our clients what they actually need to move forward with their work.
Below, we present our services divided into two main categories. If any of our services have piqued your interest or that of your company or business, please contact us or request a quote!
Our services enable you to reach any target audience; with their help, you can survey general population samples, specific demographic segments, as well as groups that can be clearly defined based on professional or other criteria (occupation, age, income, social stratification, etc.).
Our research tools can be used to effectively conduct business-related studies (market research) as well as to analyze social, political, or economic issues.
Quantitative research:
- Conducting in-person questionnaire-based interviews.
Whether paper-based (PAPI) or conducted using portable electronic devices (CAPI), we conduct in-person interviews using nationally representative samples and long-term time-series data. We are at our clients’ disposal for social, political, and economic issues. - Conducting telephone and questionnaire-based interviews (CATI).
- Conducting online questionnaire-based interviews (CAWI).
- Conducting interviews using hybrid methods.
For target groups that are more difficult to reach or define, we reach the desired respondents through an optimal combination of the methods listed above.
Qualitative research:
- Conducting in-depth interviews with individuals or pairs.
- Organizing, facilitating, evaluating, and analyzing focus group studies.
- Brainstorming: devising and developing slogans, brand messages, and brand concepts.
- Monitoring: observing research participants, using a combination of our quantitative and qualitative research tools as needed.
- Mystery shopping service: testing and evaluating the customer experience in retail and service sectors, with professional analysis.
